a person can not establish his success without being honest to other people; a business can not prosper without being honest to its partners.credit means honesty, being in good faith and being unfeigned.“credit”is not only one of the important factors in ethical principles; but also one of the contenct in ethical cultivation.trust is a kind of relationship and also the intangible asset of a person or an organization. trust is commitment in front of ethic and law when a person or an organization seeks for practice; trust is also a mutual reliance relationship in existance;trust is the premise that two parties can establish mutual exchanging relationships.

“人无信不立，业无信不兴。” “信”意为诚实,讲信用,不虚伪 。“信”既是道德原则的重要条件之一,又是道德修养的内容之一。信任，是一种关系，也是个人或一个组织的无形资产。

信任是个人或团体在寻求实践时，在道德、法律之前的承诺。信任又是一种相互依赖的生存关系，信任是双方之间建立交换关系的前提。